Design Professional with a decade of UX & Product Design experience
Currently at Enolink, I specialize in making complex technical concepts accessible through thoughtful interface design.
I transform challenging technical problems into intuitive user experiences, creating user-centered designs that drive real results.
Featured Work
Federated Learning Platform UX
Leading UX design at Enolink for a federated learning application, creating intuitive workflows for data scientists while maintaining sophisticated functionality.
Challenge
Healthcare data scientists needed a secure way to collaborate on machine learning models while ensuring patient data privacy and regulatory compliance.
Solution
Designed a comprehensive platform that simplified complex data operations through clear visual hierarchies and guided workflows.
QuoteWizard Conversion Optimization
Led a comprehensive redesign and optimization effort for QuoteWizard's insurance quote platform, focusing on mobile-first design and conversion rate improvement.
Challenge
QuoteWizard faced challenges with conversion rates across devices, particularly on mobile, while needing to accommodate white-label solutions for partners.
Solution
Implemented mobile-first form redesign and a flexible branding system using dynamic CSS templating for rapid partner deployment.
Domain Platform Evolution
Drove the evolution of multiple domain platforms at Endurance International, optimizing lead generation funnels for BuyDomains.com and DirectDomains.com.
Challenge
The domain purchasing process was fragmented across multiple platforms with inconsistent user experiences and limited marketing tools.
Solution
Led a comprehensive redesign of the entire platform ecosystem, implementing a unified design system and streamlined checkout process.
Portfolio Gallery
NameFind brand name search tool interface
Pongo Resume welcome email template
Afternic domain broker service landing page
PhotoNet photography learning platform
Validize identity validation service website
BuyDomains premium domain educational page
Domain.com business phone service checkout interface
MyFavorites brand logo design
Afternic domain broker service logo
Tatnuck Pets store branding
Bearded avatar illustration
Detailed portrait illustration
Wizard character illustration
Dog mascot illustration
Laughing portrait illustration
Purple octopus illustration with bubbles
Experience & Expertise
Background
In my career, I've been fortunate enough to wear many hats. I've been a Web Production Artist, Designer, Front-end Developer, Freelancer, Instructor, Co-Founder, UX Lead, Senior and Principal UX/UI Designer.
My experience has spanned marketing agencies, tech startups, and multi-national businesses. I've created site outlines, user flows, personas, wireframes, sketches, scenarios, color schemes, brand guidelines, and product requirements.
Skills
- User Flow Development
- Prototype Testing
- A/B Testing & Analytics
- Design Systems
- Agile Project Management
- Responsive design
- HTML/CSS knowledge
Tools
- Figma
- Adobe Creative Suite
- Confluence Whiteboards
- VSCode
- Claude.ai
- Optimizely
- UserTesting.com
- Git basics